Coaching can be such a rewarding experience.
And this is based on actual experience.
You see, being a full-time professional coach for several years now, I got to maximize what my coaching practice has to offer: being able to work when and where I want to, being able to help people from all over the world get the breakthroughs they deserve while learning, growing, feeling fulfilled and genuinely happy along the way too.
I often get told by people that they want to pursue the same career because time and location freedom matter a lot to them.
I always tell them the hard truth though: it’s not easy to become a full-time professional coach. Because beyond the seemingly luxurious and freedom-filled lifestyle, is a whole lot of hard work on myself and my clients as well.
At the end of the day, it’s all about having a stable number of happy and satisfied clients and numerous testimonials and referrals based on my work as a coach.
Easier said than done though.
Consider the number of competition you have. Their offers. Their price points. And your chosen niche and practice.
What do you think is making it hard for you to secure coaching clients?
People need to know about you and what you do for them to become interested. How are you maximizing your social media platforms? Are you visible in the platforms where your desired clients are? Do you contribute to online discussions on LinkedIn or Facebook communities? Do you speak in reputable conventions? If you’re too shy or you’re quite uncomfortable showing up as a coach, then this is your sign to think again. As the saying goes, to see is to believe.
2. You don’t have a coaching brand
Amidst a sea of professional coaches, it’s very important to have a coaching brand that stands out from the rest. What do you represent in the coaching space? Who’s your market? What and how are you communicating? If you’re still unclear about these, then perhaps it contributes to the confusion your audience has about you. And for those with discriminating tastes, being just like one of the many won’t really make their cut.
3. Your price point needs adjustment
I always say that it’s important to put value on ourselves and in what we do best. In relation to that, we must also be humble enough to acknowledge our capabilities, credentials and body of work at present. This means that the goal is that you must be worth more than what you charge for. So if you’re only beginning in your practice, settle with an entry level rate. Work your way up. Go the extra mile. Let your value increase as you gather receipts of success consistently. Never overpromise. Never overprice. Make sure always that your prospective customers see you as a worthy investment of their time, money and resources. Remember: highly paid coaching superstars don’t happen overnight. So take your time and do the necessary work so you can charge as much.
4. There’s no rapport
A chemistry session presents the perfect opportunity to determine if there’s a fit between the coach and coachee. Question is: how do you present yourself during a chemistry session? Quick tip: never take for granted free sessions such as this. Just show up as your authentic self as you get to know the client better, genuinely listen and ask powerful questions. The goal should not be just to earn per se as you close the deal, but rather, make a positive lasting impression. Don’t go too hard sell. That breaks the intimacy of the session.
5. You don’t have client testimonials
Word of mouth is one of the most powerful form of marketing. Your reputation precedes you. The question is: what can you show to showcase the amazing results that you deliver? Who can vouch for you? What are your clients saying about partnering with you for their growth? Shared experiences matter a lot. After all, investing on one’s self and one’s growth is one of the best investments a person can make so make yourself highly bookable via the good reviews your clients have given you. No amount of online advertisement can compensate for authentic reviews in the long run. So if you’re just starting, give as many free sessions as you can and secure client testimonials from them. Focus on building your credibility first.
Hopefully you can take a step back and assess which of these aspects need work on your end.
Remember to be patient with yourself and your growth as a coach though.
Because when you’re truly ready, your clients will come.
