People don't really buy your products; they buy you and your results.
So if that's the case, your credibility is at stake.
Your credibility determines how many people will trust and support you, how many brands and organizations would want to partner with you and how many more opportunities will open up to you, regardless of the industry you're in.
And when we talk about credibility, it goes beyond the number of followers, engagements or likes on social media.
It's all about being authentic, practicing with integrity and delivering consistent results.
1.) Beef up your credentials
Be an expert in your field of choice by engaging in continuous learning and growth. Study necessary disciplines and allow yourself to be certified and trained by reputable institutions so don't forget to do your research first. Aim to become a thought leader in your field by writing high-value articles for websites and give expert advice and talks to communities that are in alignment with your industry. Be as focused as possible because at the end of the day, you can't be everything everyone else expects you to be.
2.) Don't ever fake it
I'll say it again: you'll never make it if you fake it. Don't ever lie to the people who are genuinely supporting you. Authenticity is key. Don't say you're earning millions and millions consistently but have unpaid debts. Don't talk about professionalism when you are running away from your own responsibilities. Speak and live your truth. It would eventually come out anyway. Don't let your lies stemming from wanting to look good and perfect in the eyes of others tarnish your reputation eventually. Consider what matters more.
3.) Honor your commitments
You are as good as your word. Don't ever make promises that you can't keep. Your lack of commitment reflects on your character. So it's best that you always deliver what is due and do away with the unnecessary drama and excuses. At the end of the day, it's not just about you, how you feel and the situation you're in; it's also about the other person/party affected by your actions or lack there of.
4.) Amplify your results
Let your work speak for you. Deliver consistently desired results and allow your client's testimonials amplify the work that you do. Always strive to get feedback and seek ways on how you can improve your service better. Remember that results go beyond the numbers; it's also how you manage your relationships and grow in harmony with them (and your output) in the process.
5.) Give your best always
Being your own #bestmeever always allows you to become a joy to work with as you grow with the work on hand. Be 100% present at all times and strive to achieve what is necessary no matter what it takes. At the end of the day, whatever yourself may be, celebrate with the people you work with and give yourself a pat on the back because you have given more than enough.
I hope these can help you build your credibility.
Simply because, your credibility sells.
So invest on it more.
